ACI Nutrilife Rice Bran oil
An integrated marketing communications plan for ACI Nutrilife Rice Bran oil , Included Guerrilla marketing, PR campaign, Mass Marketing, TVC Course name- Promotional Marketing Course Code- MKT337 Work- Term Paper, Report Writing and Presentation North South University (NSU) NSU SBE Mehedi Hasan Polash Shared on Slideshare.net Aci nutrilife rice bran oil (MKT337 project NSU) from Mehedi Hasan Polash ACI Nutrilife Rice Bran oil introduced by a press conference in BIRDEM general hospital ( A very well known foundation for diabetics, kidney and heart patient ) in the year of 2012. After that they didn’t have any promotional campaign till 2015. In 2015 they’ve made a TVC of 36 seconds for the brand and after few days a printed ad on a few daily newspapers. From 2015 Nov to till 2018 they didn’t have any promotional campaign. Rice bran oil is good product but for lack of right type promotion, it's struggling in the market...