An app for NSU digital marketing MKT330 course

Lost of prescription, doctors sloppy handwriting, medication mistakes (wrong dose,wrong time, missed dose,wrong drug, wrong route of administration), lack of patients previous heath record and medicine data; sophisticating health treatment of patients all over the Bangladesh.
Only the medication mistake alone has rises adverse drug reaction effect, and as a result injure more than 15,00,000 people annually only in America (I.O.M 2017 study). So, what's about Bangladesh?

More than 1000 people dying annually only in Bangladesh because of misunderstanding the instructions and medicine written by doctors. In the meantime, lots of patient cannot read the handwritten prescription. Antibiotic resistant becoming epidemic in Bangladesh for medication mistakes and unavailability of previous medicine used data. Therefore we are bringing the app base health and medical services across the country to reducing injury and death rate occurs only for Lost of prescription, doctors sloppy handwriting, medication mistakes and unavailability of patients previous data. A2H app will take less than ten minutes to learn a doctor's handwriting pattern with the help of artificial intelligence. Which will help doctors to give prescription through a tab or a personal mobile. A2H app also has OCR (optical character recognition) function to read and store the handwritten prescription by just taking a photo or just scanning it via any mobile phone which have the app installed. We're also trying to get permission from election commission to use national id card of people to create profiles on the app. Which can help personalized medicine and healthcare based on genetics and individual family factors.

Another feature we wants to add to save time for B2B companies involved in healthcare, firstly give an online platform for the pharmacist in order to maintain their inventory, pharmaceutical company will be connected directly with the pharmacies to deliver required amount of medicines as soon as they get notification from the pharmacy via our services. We know that Beximco, Square and other renowned pharmaceuticals already has their own inventory management but our management service is twice better. How?

  • We've the the direct connection with the consumers of pharmaceuticals products. So, we can predict which products are going to sell more and which one is less by the help of algorithm. Which will save costs and time.
  • We can cut cost of marketing for the pharmaceuticals company 
  • Pharmaceuticals company also can access to limited data to analyze different medications success and failure rates more accurately. And new pattern of diseases to make future medication and research purpose.     

   This is one of the unique and helpful online health care platform where every individual will be connected each other in order to donating blood, getting health care services, sharing their views and opinions of the recent trends of the health care services of Bangladesh. By using this app doctors can easily input the necessary instruction for the patients using a doctors ID with a specific reference code for every individual patients in which they can easily and conveniently print out the prescription and instruction inputted by the doctors. Printout of the prescription will also be available from all the pharmacies those who are connected with services in which they can save their time and reduce their cost as well as it will help to stop death rate significantly occurred by misunderstanding of the hand written prescription.

This project was created for NSU MKT330 (Digital Marketing and Social Networking), Special thanks to our beloved faculty Mr. Mohammed Abdul Mumin Evan sir and all my fellow group members. Without them this e-business project wasn't able to stand out from the crowd.

Mehedi Hasan Polash
Undergraduate Student,
Department of Marketing and International Business.
School of Business and Economics
North South University, Bangladesh


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